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Iris apfel collaboration

2015-2016: New York City

The challenge: A Happy Socks collaboration with Iris Apfel, the (at the time) 94-year-old style icon and lifetime overachiever.  

The result: A capsule collection of women’s and men’s socks and underwear, sold in boutiques across New York as well as national retailers Bloomingdales and Opening Ceremony. I researched her eclectic aesthetic, presented designs and ideas to Iris, and worked with her to refine the collection from initial concept right through to production. 



Branded collateral and print ads emphasising the fun and vibrant nature of this Sydney based furniture brand. 


MATT BLATT iconography

A library of icons and illustrations developed for the brand to convey simple messages in a fun way.  


happy socks nyc store takeover

The challenge: Launch Happy Socks’ new underwear range.

The result: A store takeover and Happy Socks branded Mister Softee truck. I conceptualised and planned with our in-house marketing department, then designed all assets and promotional materials, fully wrapping our SoHo store, and the truck in signature Happy Socks prints. 



Short animations created using Adobe After Effects - Just for fun. 


wasson fine lookbooks

2015: New York City

Seasonal lookbooks for Supermodel Erin Wasson's jewellery line, Wasson Fine. 


opening ceremony collab

2013-2015: New York City

An annual collaboration i designed and developed in collaboration with hyper cool New York based retailer Opening Ceremony.  


la zorra y el cuervo

My Graduate Collection

2010: Sydney


snarkitecture & Alchemist Collab

Happy Socks ATHLETIC collaboration with Snarkitecture & Alchemist for a special installation named AIRBALL at Art Basel Miami, 2014. 

Read about the installation here (then click right to the AIRBALL page). Happy Socks product was sold at Alchemist, in Happy Socks stores and at Colette in Paris.