Iris apfel collaboration
2015-2016: New York City
The challenge: A Happy Socks collaboration with Iris Apfel, the (at the time) 94-year-old style icon and lifetime overachiever.
The result: A capsule collection of women’s and men’s socks and underwear, sold in boutiques across New York as well as national retailers Bloomingdales and Opening Ceremony. I researched her eclectic aesthetic, presented designs and ideas to Iris, and worked with her to refine the collection from initial concept right through to production.
MATT BLATT BRAND ASSETS
Branded collateral and print ads emphasising the fun and vibrant nature of this Sydney based furniture brand.
MATT BLATT iconography
A library of icons and illustrations developed for the brand to convey simple messages in a fun way.
happy socks nyc store takeover
The challenge: Launch Happy Socks’ new underwear range.
The result: A store takeover and Happy Socks branded Mister Softee truck. I conceptualised and planned with our in-house marketing department, then designed all assets and promotional materials, fully wrapping our SoHo store, and the truck in signature Happy Socks prints.
Short animations created using Adobe After Effects - Just for fun.
wasson fine lookbooks
2015: New York City
Seasonal lookbooks for Supermodel Erin Wasson's jewellery line, Wasson Fine.
opening ceremony collab
2013-2015: New York City
An annual collaboration i designed and developed in collaboration with hyper cool New York based retailer Opening Ceremony.
la zorra y el cuervo
My Graduate Collection
snarkitecture & Alchemist Collab
Happy Socks ATHLETIC collaboration with Snarkitecture & Alchemist for a special installation named AIRBALL at Art Basel Miami, 2014.
Read about the installation here (then click right to the AIRBALL page). Happy Socks product was sold at Alchemist, in Happy Socks stores and at Colette in Paris.